| 10
Questions To Ask Your Realtor®
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| 1.
Are you a full-time professional Realtor®?
How long have you worked full time in real
estate? What professional designations do
you have? |
| |
Knowing
whether or not your Realtor®
practices real estate on a full-time basis
can give you a piece of the puzzle in foreseeing
scheduling conflicts and, overall, his or
her commitment to your transaction. As with
any profession, the number of years a person
has been in the business does not necessarily
reflect the level of service you can expect,
but it is a good starting point for your
discussion. The same issue can apply to
professional designations.
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| 2.
Do you have a personal assistant, team,
or staff to handle different parts of the
sales transaction? What are their names
and how will each of them help me in my
transaction? How do I communicate with them?
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| |
It
is not uncommon for high real estate sales
producers to hire people to work for them
or with them. They typically work on a referral
basis, and, as their businesses grow, they
must be able to deliver the same or higher
quality service to more clients.
You
may want to be clear about who on the team
will take part in your transaction, and
what role each person will play. You may
even want to meet the other team members
before you decide to work with the team
overall. If you needed help with a certain
part of your home sale, who should you talk
to and how would you communicate? If you
have a question about fees on your closing
statement, who would handle that? Who will
show up to your closing? These are just
a few of the many important considerations
in working with a team.
|
| 3.
Do you and/or your company each have a website
that will provide me with useful information
for research, services, and how you work
with buyers? Can I have those Web addresses
now? |
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Many
homebuyers prefer to search online for homes
and home buying information. There are certain
privacy and comfort levels that you might
appreciate in starting a preliminary search
this way, and often it is just a matter
of convenience, having 24-hour access to
information. By searching the Realtor®'s
and the company's Web sites, you will get
a clear picture of how much work you would
be able to accomplish online, and whether
or not that suits your preferences.
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| 4.
How will you keep in contact with me during
the buying process, and how often? |
| |
It's
a good idea for you to set your expectations
reasonably in accordance with how your Realtor®
conducts business. You may be looking for
an agent to call, fax, or email you every
days to tell you about prospective buyers
who have seen your home. On the other hand,
your Realtor® may have access to systems
that will notify you automatically each
time a new visitor tours your home (which
could happen several times a day or several
times a week). Asking this extra question
can help you to reconcile your needs with
your Realtor®'s systems, which makes
for a far more satisfying relationship.
|
| 5.
Can you explain one thing that you do that
other agents don't do that ensures I'm getting
top dollar for my property? What is your
average market time versus other agents'
average market time? |
| |
Marketing
skills are learned, and sometimes a real
estate professional's unique method of research
and delivery make the difference between
whether or not a property sells quickly.
For example, an agent might research the
demographics of your neighborhood and present
to you a target market list for direct marketing
purposes.
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| 6.
Will you give me names of past clients who
will give references for you? |
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Interviewing
a Realtor® to help you buy a home can
be very similar to interviewing someone
to work in your office. Contacting a Realtor®'s
references can be a reliable way for you
to understand how he or she works, and whether
or not this style is compatible with your
own.
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| 7.
Do you have a performance guarantee? If
I am not satisfied with your performance,
can I terminate our listing agreement? |
| |
Understand
that, especially in the heavily regulated
world of real estate, it can be increasingly
difficult for a Realtor® to offer a
performance guarantee. Sometimes you may
find a Realtor® who is willing to guarantee
that if you are dissatisfied in any way
with their service they will terminate your
listing agreement. If your Realtor®
does not have a performance guarantee available
in writing, it is not an indication that
he or she is not committed to perform. Realtors®
at Keller Williams® Realty understand
the importance of win-win business relationships,
and that the Realtor® does not benefit
if the client does not also benefit.
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| 8.
How will you get paid? How are your fees structured?
May I have that in writing? |
| |
This
is an issue that can also be related to
agency. In many areas, the seller still
customarily pays all Realtor® commissions
through the listing broker. Sometimes, Realtors®
will have other small fees, such as administrative
or special service fees, that are charged
to clients, regardless of whether they are
buying or selling. Be aware of the big picture
before you sign any agreements. Ask for
an estimate of costs from any agent you
contemplate employing.
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| 9.
How would you develop pricing and marketing
strategies for our home? Will you commit to
the marketing strategy in writing? |
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Pricing
a home correctly is the single most important
factor in determining if a home sells quickly,
or at all. Although location and condition
also effect the selling process, price is
a primary factor. Access to all current
property information is essential, and sometimes
a pre-appraisal will help. Ask your agent
where he or she obtained the information
to create the market analysis, and whether
your agent included For Sale By Owner homes,
foreclosed homes, and bank-owned sales in
that list.
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| 10.
What will you do and what will you not do
to sell my home? Who determines where and
when my home is marketed/ promoted? Who pays
for your advertising? |
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Ask
your real estate agent to present to you a
clear marketing and advertising budget, and
how those dollars will be spent. Ask if there
are other forms of advertisement/ marketing
media that are also available but not mentioned
in the budget/plan, and who pays for those.
Request samples of the various media that
your agent proposes (such as Internet Web
sites, print magazines, and local publications). |